Jared Mendez 2026

Abstract

RETCH is a pitch for a skate brand which includes a collection of imagery all based around gross food puns, ie. Knuckle Sandwich, Brain Freeze, Snot-chos, etc. There are a selection of different deliverables all fitting in line with each of the concepts. Each design and pun/joke is represented by a skate deck, a shirt, and a sticker in order to offer options to consumers at different price points with the goal of making the brand accessible to everyone. The brand’s art style and bright colors were chosen with the intention of offsetting the traditional gross and gruesome body horror nature of the subject, usually filled with vomit, snot, and guts, with playful colors and style, in conjunction with a pun or play on words backing each image in order to offset the disturbing conceptual imagery and attempt to make the viewer both laugh, and go “ewww” at the same time.