Audrey Meschter BFA Illustration Thesis Spring 2023

Abstract

With three collections based in different geographical regions of the state, Rowena is a graphic apparel and accessories brand designed in Oregon, for Oregon. Each collection is inspired by the visual qualities and color palettes of the landscape they are designed for, presented as a prototype shop in a professional website setting. The collections — Forest, Coastal and Desert — present in a unified, cohesive manner but are also curated to reflect their chosen region individually, too. Designed for lovers of the outdoors and design, Rowena seeks to bring these two worlds together for both the enthusiasts and the quiet participants. Named after the Rowena Crest viewpoint, Rowena is inspired by Oregon and seeks to share its beauty through collections of thoughtfully designed products.